- A pride of lions that live along with lion whisperer Kevin Richardson are the unlikely stars of a glossy ad campaign
- They were photographed in their residence on a wildlife sanctuary in Pretoria to enhance awareness regarding lions’ future
- The conservation message asks: ‘Just what legacy will certainly we leave for our future generations?’
Caroline Mcguire for MailOnline
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Supermodels usually have actually looks that stop traffic, yet the latest participants of an advertising campaign for Mercedes Benz put the likes of Kate Moss and Cara Delevigne to shame along with their shiny manes and toned limbs.
A pride of lions have actually become the unlikely stars of a glossy photography series, filled along with enough brooding gazes to fill an issue of Vogue.
But the images, shot by photographer Adrian Steirn have actually a serious undertone – the pet dogs live along with world-renowned ‘Lion Whisperer’ Kevin Richardson at his wildlife sanctuary in Pretoria and they are being used to raise awareness regarding the plight of the pet dogs in Africa.
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The pet dogs live along with world-renowned Lion Whisperer Kevin Richardson at his wildlife sanctuary in Pretoria
Flouting common misconceptions that breaking an animal’s spirit along with sticks and chains is the very best method to subdue them, Kevin uses love, understanding and trust to make personal bonds along with the lions
The aim of Steirn and Richardson was a single picture that would certainly capture a conservation message: ‘Just what legacy will certainly we leave for our future generations?’
One image – between takes – shows expert Kevin Richardson wrestling comfortably along with two fully grown lions.
In others, we see the pet dogs inspecting a camp fire and prowling on top of a Mercedes.
Photographer Steirn, 36, said: ‘Hearing a two-tonne auto creak and move and seeing the dents in the Auto that the lion left behind was a fascinating experience.
‘It was unbelievable to see the size of their paws and exactly how straightforward it was for them to jump onto the vehicle, merely exactly how athletic they are.’
Richardson is a conservationist whose job has actually brought millions of individuals about the globe in to the discussion regarding lion conservation.
Kevin has actually presented and created several documentaries that detail his relationships along with the pet dogs and highlight the plight of lions both in captivity and in the wild
A lion is pictured lounging on top of a Mercedes throughout the photo shoot along with wildlife photographer Adrian Steirn
The beautiful images are being used to enhance awareness regarding plight of the pet dogs in Africa
The founder of a wildlife sanctuary that is now residence to over 30 lions, Richardson has actually produced an intimate bond along with his cats and he famously walks freely along with the animals.
Flouting common misconceptions that breaking an animal’s spirit along with sticks and chains is the very best method to subdue them, he uses love, understanding and trust to make personal bonds along with the lions.
He has actually presented and created several documentaries that detail his relationships along with the pet dogs and highlight the plight of lions both in captivity and in the wild.
Steirn added: ‘To have the ability to actually understand Kevin’s background and partnership along with these big cats was incredible.
‘He puts his heart and soul in to lion conservation, so to have the ability to showcase the cats and their massive value to our globe in this method was a fantastic opportunity.
‘The lions weren’t wild yet habituated lions. Kevin was at residence in his wildlife sanctuary along with these huge carnivores.’
Adrian Steirn photographs the pet dogs from within the car, while the lion leaps on the bonnet
The photographer gets up close and personal along with the animal from within a cage
A lioness prowls across the bonnet of the Auto as two others members of the pride hover nearby
A pride of lions from a wildlife sanctuary have actually become the unlikely stars of a campaign along with Mercedes Benz
The pair were offered 48 hours to job along with some of the most impressive predators in Pretoria’s Welgedacht Private Game Reserve.
But getting the final winning shot proved to be much less compared to straightforward since the lions had to initial become accustomed to Steirn.
The challenge for the duo lay in framing the male lion to the right of a caged female behind bars in one of Richardson’s cars, which was used as a makeshift prop to represent captivity.
A close-up picture of the lioness inspecting the Auto closely, her markings clearly displayed on her hind legs
Kevin and Adrian had 48 hours to conceptualise and shoot the perfect shot for a billboard depicting the plight of Africaís lions and their future
A lion looks broodingly on from a stream edge as a fire smoulders in the dry grass
During the project the pair likewise ran in to difficulty along with bad weather conditions – facing a heavy storm in the initial 24 hours of the shoot. ‘That put a lot of stress on time,’ said Steirn.
The number of lions in the wild are decreasing rapidly, along with the current estimated population down to 20,000 – a major decrease on the estimated 100,000 in the early 1990s.
‘They are such big pet dogs so I was fairly well aware of them since points can easily go wrong fairly promptly along with the lions,’ said Steirn.
‘I have actually been shooting wild lions for almost 20 years now and to shoot these lions in this capacity and to grab this close was actually extraordinary.’
Kevin lounges on the grass next to the lion, that is soon to be a star of a billboard campaign
A lion perches on top of the Mercedes SUV as photographer Adrian Steirn takes its photo from inside the vehicle
Every detail is marked out on the lion’s coat from the photograph
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