- Occupancy levels at hotels outside of the capital hit 77 per cent last year
- 18.5million visits earned by non-UK tourists to non-London destinations
- However the capital records four per cent boost in tourist bookings
John Hutchinson for MailOnline
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An increasing number of visitors to the UK are opting for to continue to be outside London.
Research has actually revealed occupancy levels at hotels outside the capital hit 77 per cent for the year 2014/15.
International tourists are now much more most likely to travel outside London, along with 18.5million visits by non-UK tourists to destinations outside London in the year to June 2015.
International tourists are now much more most likely to travel outside London. Pictured here are boaters in Cambridge
This is a three per cent rise on 17.9million visits in 2013/14, and a 12 per cent boost on 16.5million visits in 2010/11.
But it wasn’t all bad news for London. There were 13.9million visits to London, a four per cent boost year-on-year.
In data compiled by leading financial company LDF, the standard profit margin of UK hotels flower from 3.5 per cent in 2013/2014 to 4.5 per cent in 2014/2015.
Peter Alderson, Managing Director of LDF said: ‘While London continues to be a hotspot for tourists, travelling beyond the capital is increasingly popular along with Global visitors and this is aiding to drive up overall income within the sector.
‘There has actually likewise been a notable boost in spending on room upgrades and great dining, services which several guests have actually now come to expect.’
‘several towns and cities have actually ramped up their tourism marketing budgets to support increased activity created to encourage much more visitors. This has actually had increased benefits for larger hotel chains such as Premier Inn and Travelodge that have actually a wide reach across the UK.
‘Hotels outside London have actually generally been much less profitable as a result of their increased seasonality however; investment in enhancing occupancy rates is aiding drive up margins across the board.’
Oxford is a popular tourist hotspot and VisitBritain is keen to promote sights found outside London
THE UK’S 2016 TOURISM HIGHLIGHTS
Promoting the diversity of Britain’s tourism offer across all its nations and regions will certainly keep on in 2016 through a range of activities, events and celebrations:
- England’s natural beauty will certainly be on display as it celebrates the ‘Year of the Wonderful English Garden’ – timed to coincide along with the 300th anniversary of renowned English landscape gardener Capability Brown.
- Wales’ ‘Year of Adventure’ will certainly offer up adrenalin-pumping activities as well as culinary and literary adventures.
- Northern Ireland will certainly showcase the most effective of its cuisine along with the ‘Year of Meals and Drink’.
- Scotland will certainly put the spotlight on its past, present and future as it celebrates its ‘Year of Innovation, Architecture and Design’.
The year 2015 was a record-breaking year for inbound tourism numbers and spend to the UK and growth looks set to keep on in 2016 according to forecasts from national tourism physique VisitBritain.
In spite of the strength of Sterling, spending by overseas visitors is predicted to reach almost £23billion in 2016, a 4.2 per cent boost on spending this year which is expected to top out at £22billion, a 0.7 per cent boost on 2014.
The number of overseas visitors to the UK is expected to rise this year to 36.7million visits, up 3.8 per cent on 2015, which is most likely to see regarding 35.4million visits by year end.
The forecast puts VisitBritain on monitor to realise its ambition for growing Global visits to Britain by much more compared to 20 per cent over the next 5 years to 42million visits by 2020, which could see yet another £4.5billion in visitor spend.
A feasible explanation to much more and much more tourists being attracted to continue to be outside London could be to do along with Visit Britain’s brand-new campaign highlighting the beauty of the countryside.
The ‘Countryside is GREAT’ campaign showcases the rural landscape. Global perceptions of the UK’s ‘natural beauty’ – a traditionally much less lauded attribute – reached brand-new heights in 2015, coming inside the top 20 global ranking for the very first time, taking 18th spot from 50 nations in the 2015 Anholt-GfK Nations Brand Index survey published in November.
Tourism is Britain’s seventh largest export industry and third largest service sector. The industry is likewise a major task creator, for example every 22 additional Chinese visitors that come to Britain produce yet another task in the sector.
Inbound tourism was worth much more compared to £26billion to the UK economy in 2013.
VisitBritain aims to grow Global visits to Britain by much more compared to 20 per cent over the next 5 years
from Golden Land Travel http://ift.tt/1QCpsVW
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