Destination campaign
Iceland Academy’ launches to encourage tourists to be informed and travel happy
Inspired By Iceland launches ‘Iceland Academy’, a brand-new tourism campaign aimed at ensuring a happy and meaningful experience for tourists, whilst raising awareness concerning exactly how to travel in a safe and responsible way.
REYKJAVIK, ICELAND – Inspired By Iceland unveiled ‘Iceland Academy‘, an exciting brand-new online tool to assistance visitors understand the most effective of Icelandic culture and etiquette, exactly how to continue to be safe on their travels, as well as its beautiful nature. A variety of classes are covered by a panel of charismatic experts and local ‘tutors’, highlighting the topics that tourists ask for insight on most, as well as those that they might not believe to enquire about. The academy aims to assistance tourists be a lot more informed, ensuring a happy and meaningful experience, whilst raising their awareness concerning exactly how to travel in a safe and responsible way.
The online academy, now open via the Motivated By Iceland website, will certainly see a collection of video tutorials released, offering a enjoyable short course of insight and insider knowledge on a variety of aspects of Icelandic culture; from explaining hot tub etiquette and local meals sustainability, to glacier safety and explaining why tourists need to never mess along with the locals’ treasured Icelandic moss.
Inga Hlin Palsdottir, Director, Tourism & Creative Industries at Promote Iceland said: “along with Iceland’s appeal as a winter destination increasing and along with interest from Europe and North America up by 59% since 2012, we have actually a responsibility to not only inspire however educate those considering a trip to Iceland, as well as encouraging sustainable travel amongst our visitors. The majority of tourists hope to experience nature, and we know that Icelandic nature need to be treated along with respect and care. We believe that if the traveller is much better informed of conditions ahead of time, he or she will certainly grab a lot more from the trip and leave the country happier.”
An ‘Iceland Academy’ panel of eight suffered and knowledgeable ‘tutors’ will certainly offer light-hearted yet informative tutorials on a variety of specialist subjects. Led by ‘Head of the Academy’ and certified tour guide Stina Bang that will certainly lead a class in Responsible Travel in Iceland, tutors include Jonas Gu?mundsson, Duty Officer of Icelandic Search and Rescue and head of the SafeTravel project (Staying Safe in Iceland), Ylfa Helgadottir, Member of the National Culinary Group (exactly how to consume Like an Icelander), GUmundur Karl Jonsson, Ski Area Manager at Hliarfjall (A Guide to Winter Sports in Iceland), Kamilla Ingibergsdottir, Personal Assistant for Of Monsters And Men and former head of PR and marketing for Iceland Airwaves (A Guide to Icelandic Festivals), Baldur Kristjansson, Photographer (Capturing the Northern Lights), Gurun Bjarnadottir, Health and wellness specialist (Therapeutic Iceland) and Sigri?ur Margret Gu?mundsdottir, Icelandic Saga expert, (A Beginners Guide to Icelandic Sagas).
‘Iceland Academy’s’ classes are open to everyone via the Motivated By Iceland website and social media channels (Facebook, Twitter and Instagram). Viewers are invited to attend each class and encouraged to finish each term, after which they will certainly receive a special badge. Once they have actually collected all available badges, viewers will certainly have actually the opportunity to win a ‘field trip’ to Iceland to test out their brand-new skills. Simply like a actual school, the ‘Iceland Academy’ timetable will certainly run on a seasonal basis along with brand-new classes launched each term:
- How to Stay clear of Hot Tub Awkwardness
Iceland is populared for its hot tub culture, however do you know the right customs and etiquette of the locals’ favourite pastime? This class has actually this covered, even if the proper etiquette is not to be! - Responsible Travelling In Iceland
One of the golden rules for travelling in Iceland is to respect Mother Nature and take care of your environment. Head Teacher Stina will certainly reveal you exactly how to be the most responsible traveller along with this class. - How To consume Like An Icelander
Discover the secrets behind Iceland being one of the longest living nations on earth. Hint, it starts along with the stomach! Award winning chef Ylfa tells you concerning Iceland’s best cuisine and shows you that you actually are just what you eat. - Staying Safe In Iceland
Iceland is beautiful however it can easily likewise be a difficult place to travel around. Fear not, Jonas from Icelandic Search and Rescue is here to offer you a lesson on staying safe in Iceland. Take the class to equip yourself for your next adventure. - A Guide to Winter Sports in Iceland
The Icelandic winter has actually a lot to offer the energetic explorer, from snowboarding and skiing to diving between tectonic plates. Permit Ski Area Manager Gu?mundur to take you on an adrenaline filled tour of all the activities on offer: - Pack Warm and continue to be Happy
The Icelandic weather changes fairly quickly. Be guided in this class on just what to wear and just what not to wear to continue to be warm and happy in Iceland. - Driving in Iceland
Driving in Iceland can easily take not only ability however awareness of the conditions that could be Simply about the corner. Let our tutor Jonas fill you in on exactly how to be finest ready as soon as travelling on four wheels. - Therapeutic Iceland
Wellness expert Gu?run teaches you all concerning Health and wellness in Iceland, from the geothermal pools which are section of day-to-day life to the globe famous Blue Lagoon. - A Guide to Icelandic Festivals
What sort of festival goer are you? From Reykjavik’s Design March to Iceland Airwaves to the horse round ups that are the fairly heart of Icelandic farm life, let tutor Kamilla guide you to your dream festival experience. - How to Travel Further in Iceland
Iceland is a small island that is well serviced by a popular ring road and domestic flights to the seven regions of the country. Learn along with this class Simply exactly how easy it is to explore all corners of the most beautiful land on earth. - Capturing the Northern Lights
The Northern Lights are a bucket list favourite however exactly how to capture them on camera is an art that takes some practicing! Tutor Baldur will certainly advise his students in this class on the most effective times, finest places and finest means to capture that perfect Northern Light photo. - A Beginner’s Guide to Icelandic Sagas
The Icelandic Sagas are a collection of historical tales that cause wonderment and inspire awe amongst the locals even today. Discover out a lot more concerning the basics of the Sagas and just what makes them so essential to Icelanders, young and old.
from Golden Land Travel http://ift.tt/1T3Ru0f
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